DEMO believes that:
Our Mission: Preserving and Promoting Minnesota’s Independent Music Legacy
Our Vision: DEMO will serve as a permanent home for Minnesota’s performing artists and their recorded music, while advocating for, celebrating, and promoting the variety and depth of Minnesota’s music legacy.
Our Signature Initiative is The Minnesota Music Archive: A digital home for all Minnesota music.
DEMO believes that:
It is Important for Music to be Created
DEMO is dedicated to supporting a vibrant, sustainable music ecosystem that enriches lives and communities through engagement, artist development, education, advocacy, and cultural preservation.
It is Important for Music to be Performed
DEMO offers performance opportunities for both established and upcoming artists through DEMO-sponsored events and collaboration with existing venues.
It is important for Music to be Heard
DEMO and its signature initiative, the Minnesota Music Archive, serves diverse stakeholders, including musicians, fans, media personnel, researchers, writers, booking agencies, record labels, arts organizations, politicians, and other key players who collectively create Minnesota’s music culture. These entities can depend on DEMO as a central hub, advocate, collaborative partner, and repository for all things related to Minnesota music.
It is important for Music to be Shared
The Minnesota music ecosystem forms a symbiotic relationship between the audience and artists that creates a unique universal language that bridges cultures, distance and eras.
It is important for Music to be Preserved
Market success and popularity can be fleeting, often short-sighted, and may lack cultural inclusivity. By focusing on preservation as a critical piece of the musical ecosystem, DEMO creates a lasting legacy that honors artist’s output, preserves cultural heritage, and INSPIRES future generations.